Privacy Policy

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

• Name
• Email address
• Phone number
• Company or organization name
• Job title
• Information submitted through contact forms
• Project information, business requirements, or service inquiries
• Communications you send to us
• Any other information you choose to provide

We may also automatically collect certain information when you use our Website, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Referring and exit pages
• Pages viewed
• Time spent on the Website
• Approximate geographic location
• Date and time of visits
• Website interaction and usage data
• Cookie and similar technology information

2. How We Use Information

We may use information we collect to:

• Respond to inquiries and requests
• Communicate with prospective and existing clients
• Provide, manage, and improve our services
• Prepare proposals, estimates, and project recommendations
• Operate and improve our Website
• Analyze Website traffic and user behavior
• Measure the effectiveness of marketing campaigns
• Personalize Website experiences
• Maintain Website security and prevent fraud or misuse
• Comply with applicable laws and legal obligations
• Protect our rights, property, and business interests

Where permitted by law, we may also use contact information to communicate with you about services, updates, or other information that may be relevant to your business. Providing a phone number or submitting an inquiry does not by itself constitute consent to receive SMS messages. Messaging requires separate consent for the sender and message purposes described when you opt in.

3. Cookies and Tracking Technologies

Our Website may use cookies, pixels, tags, scripts, and similar technologies to operate the Website, understand how visitors use it, measure marketing performance, and improve our services.

These technologies may collect information such as your device information, browser information, IP address, Website activity, and interactions with advertisements.

Depending on the technologies implemented on the Website, these may include services provided by third parties such as:

• Google Analytics
• Google Ads
• Google Tag Manager
• Meta Platforms
• LinkedIn
• Other advertising, analytics, CRM, scheduling, or marketing technology providers

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect Website functionality.

Where required by applicable law, we will obtain consent before using certain non-essential cookies or tracking technologies.

4. Analytics and Advertising

We may use third-party analytics and advertising providers to understand Website usage and measure advertising performance.

These providers may use cookies or similar technologies to collect information about your activity on our Website and, depending on their practices, activity across other websites or services.

Information collected by these third parties is governed by their respective privacy policies.

5. How We Share Information

We do not sell personal information for money.

Subject to the mobile information and SMS consent restrictions below, we may share information with trusted third parties when reasonably necessary to operate our business, including:

• Website hosting providers
• Cloud infrastructure providers
• Analytics providers
• Advertising platforms
• Customer relationship management platforms
• Email and communication providers
• Scheduling platforms
• Software and technology vendors
• Contractors and professional service providers

These parties may process information on our behalf in connection with services they provide to us.

We may also disclose information:

• When required by law, regulation, subpoena, or legal process
• To protect the rights, safety, or property of The Gud Agency, our clients, Website users, or others
• In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction

Mobile information and SMS consent

We do not sell, rent, or share mobile information with third parties, affiliates, or lead generators for their marketing or promotional purposes. SMS opt-in data and consent are excluded from the general sharing permissions in this policy and are not transferred to another business for its messaging campaigns.

Service providers that help us deliver our own messages may process mobile information only on our behalf for that purpose, not for their own marketing. We may disclose information when legally required, but such disclosure does not authorize another sender to use your messaging consent.

6. California Privacy Rights

California residents may have certain rights regarding their personal information under applicable California privacy laws.

Depending on the circumstances and whether the applicable legal thresholds are met, these rights may include the right to:

• Know what personal information is collected
• Request access to personal information
• Request deletion of personal information
• Request correction of inaccurate personal information
• Receive information regarding categories of personal information disclosed to third parties
• Opt out of certain sharing or selling of personal information where applicable
• Limit certain uses of sensitive personal information where applicable
• Exercise privacy rights without unlawful discrimination

To submit a privacy-related request, contact us at info@thegudagency.com.

We may need to verify your identity before fulfilling certain requests.

7. Do Not Track and Global Privacy Controls

Some browsers and devices allow users to send privacy preference signals, including Global Privacy Control (“GPC”) signals.

Where required by applicable law and technically applicable to our Website, we will process recognized browser-based opt-out preference signals as required.

Because there is not currently a universally accepted standard for all “Do Not Track” browser signals, our Website may not respond to every type of Do Not Track signal.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

• Fulfill the purposes described in this Privacy Policy
• Maintain business and client records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements
• Protect legitimate business interests

Retention periods may vary depending on the type of information and the reason it was collected.

9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, disclosure, alteration, loss, or misuse.

However, no method of electronic transmission or storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security of information transmitted through the Website.

10. Third-Party Websites

Our Website may contain links to third-party websites, platforms, or services.

We are not responsible for the privacy practices, security, availability, or content of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

11. Children's Privacy

Our Website and services are intended primarily for businesses and adults and are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through the Website. If we learn that such information has been collected, we will take reasonable steps to delete it.

12. International Visitors

Our Website may be accessible outside the United States.

If you access the Website from another country, information you provide may be transferred to and processed in the United States or other jurisdictions where our service providers operate.

Privacy laws in those jurisdictions may differ from the laws of your country.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this page.

Your continued use of the Website after an updated Privacy Policy becomes effective constitutes acknowledgment of the revised policy.

14. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:

The Gud Agency, Inc.
Website: thegudagency.com
Email: info@thegudagency.com

15. SMS Messaging

If you choose to receive text messages from The Gud Agency, Inc., we use your mobile number to send the types of messages disclosed in your opt-in. Message frequency varies. Message and data rates may apply.

SMS consent is optional and is not a condition of purchasing services or submitting an inquiry. Marketing consent must be given separately from consent for informational messages. We keep records of consent and withdrawal to honor your choices and meet our recordkeeping obligations.

You can withdraw consent by replying STOP to a message. For help, reply HELP or contact info@thegudagency.com. After opting out, you may receive a confirmation of your request; further messages require a new opt-in.

The mobile information and SMS consent restrictions in Section 5 apply to this messaging program. See our Terms of Use for SMS terms.